an experiential marketing agency
Jun 2017
en Featured, Corporate actions, Pop ups PlayStationPlayroomPop Up Store


We have designed a new experiential space in the PlayStation office in Madrid. A spectacular Playroom that will become a multifunctional space to host from presentations to visits to test their novelties.

We have created a diaphanous space capable of accommodating any type of need but always reflecting the soul of PlayStation. It is a mix between 'brand space' and 'gamer room' with custom furniture to accommodate more gaming and product exhibition stands.

We also wanted the Playroom to be timeless, so that the branding of the new releases was integrated into the decoration of the room. For this purpose, screens were placed around the entire room, so that they could be used individually or as a videowall.

PlayStation wanted to reflect its message of technology and innovation, but without turning the space into a 'VR Gate', but transmitting it with small elements like 4K televisions, for example.

An aspirational Playroom, where anyone feels in a unique place. After months of work, from March to June, the target was reached and the customer is happy with the result. This is for the players!

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