Just a month before the opening of the Fair AULA, U-Tad, a university specialized in digital economy, contacted Planta 18 for the design of their 100m2 stand.
After three proposals, we finally won the agency selection contest with a design that focused on a great 3mm LED screen. Thanks to its 9 x 5 meters and higher than HD resolution, the screen’s brightness drew the public’s attention to our booth. It was impossible not to come closer and have a look.
We created 4 independent areas to present each of the programs offered by the university and an exclusive zone for VIPs who visited the booth.
Once again, the recruitment and training of the staff was organized by our sister company, All Staff.