an experiential marketing agency
Sep 2011
en Street Marketing Play Station MoveMall EventRoad Show 18 centros

Sony Play Station

In 2011 Playstation launched the “Move” controller, a new joystick that allowed gamers to play using the movement of their hands. Playstation contacted Planta 18 to present its user experience and build product awareness.

We designed a reusable stand and organized a tour through shopping malls during the last three months of the year, from September to December. Here are some figures about his “road show” for gamers: 4 days in each of the 18 malls and 6 million exposures.


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