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an experiential marketing agency
Sep 2011
en Street Marketing Play Station MoveMall EventRoad Show 18 centros

Sony Play Station

In 2011 Playstation launched the “Move” controller, a new joystick that allowed gamers to play using the movement of their hands. Playstation contacted Planta 18 to present its user experience and build product awareness.

We designed a reusable stand and organized a tour through shopping malls during the last three months of the year, from September to December. Here are some figures about his “road show” for gamers: 4 days in each of the 18 malls and 6 million exposures.


Contacto

  • Sede Madrid: c/ Joaquín Costa 15, Madrid 28002 Teléfono: Madrid: 915 644 947/p>

  • Sede Barcelona: c/ Còrsega 284. Primero. Barcelona 08008 Teléfono: 932 174 913

  • Email: info@planta18.com

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