an experiential marketing agency
Jan 2012
en Pop ups, Street Marketing Play Station WonderBookRoad Show Nacional 20 CiudadesMall Event

Sony Play Station

Just like kids! This is how we felt during this tour. Because this PlayStation action had it all to make us feel the magic of developing a series of itinerating mall events.

There was lots of news to tell, because the Book of Spells is a fascinating game in which virtual reality comes to life thanks to the new PlayStation accessory.

This is probably why kids and not so kids waited in line to become Harry Potter. But the design of the installation was an invitation to enjoy, have a great time and go way beyond a simple demo.

We had so much fun that we’ve already forgotten the logistics, the long hours on the road, the dismantling during the night and everything we needed to make it perfect. This is what magic is about.

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