If you wanted a Scalextric when you were a kid, you probably still carry that frustration with you. Maybe it was the first disappointment in your life. At Planta 18 we know that this brand had many declared fans, and many to come who were still hiding somewhere.
This is why we joined El Corte Inglés in an ambitious project aimed to enhance the experience of the brand’s fans and to attract new followers.
Among our proposals was the Scalextric VIP Experience: we trained a team of 80 specialists who gave support to clients/fans, helping them to change and improve their circuits (at home service); or the Happy Day Race, a birthday or corporate party with Scalextric circuits for everyone to enjoy.
These are only two of the many proposals that were part of this project… this time Planta 18 didn’t only give the brand a twist, we gave it a few more
How about you, do you want us to give your Company a twist?