an experiential marketing agency
May 2014
en Premium experiences, Corporate actions EventoMadrid / BarcelonaPresentación nuevas rutas



When a true traveler is about to begin his journey, he does it using all five senses. Through a variety of services, Lufthansa offers a different and exclusive way of travelling to “Five Continents and with Five Senses”.

Lufthansa was going to present their new routes to wholesale clients and they wanted to do it in a fun way and with the following storyline: the journey of a traveler who narrated his experience travelling throughout all five continents to the guests. And the common thread of the story was cuisine and music.

Five tasting corners represented typical products from all five continents (Asia - Japanese cuisine; Oceania - tropical fruits; Europe -  chocolates; Africa - meat and spices; America - cocktail bar).

Five musicians played typical instruments form each continent (America - sax; Europe - violin; Asia - dilrube; Africa - djembe; Oceania - didgeridoo).

This event first took place in Barcelona and then in Valencia.

And it was as much of a success for Lufthansa as it was for Planta 18.

¡Bon voyage!


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