an experiential marketing agency

Jun 2017


RBA recruited the services of Planta 18 once again this year. This time we were entrusted with the organisation and production of the InStyle Day. The garden of Hotel Miguel Angel was the ideal setting for the 12 beauty and cosmetics companies who presented their latest products to over 1000 readers of the magazine over the course of 25 May. In addition to attending various workshops and conferences, many of the attendees were given a manicure or a massage, with some even having their hair styled.  An exclusive party was also held at the hotel on the previous day. It was attended by 600 guests, including famous faces from the publication, such as Mónica Cruz, Blanca Suarez, Ana Fernández, Manuela Velasco, Dulceida, Kira Miró, Mar Saura and Toni Acosta, amongst others.

As always, multiple members of the media, including Antena3, EuropaPress, Semana, Lecturas and InStyle, took a special interest in the star-studded event.

Planta 18 was also able to take charge of the selection and recruitment of personnel for the occasion (waiters, hostesses, children’s entertainers, etc.) thanks to our agency of hostesses and event personnel.

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