We put on a Road Show in various branches of El Corte Ingles in Madrid (Castellana and Sanchinarro) for Google Chromecast and HBO Spain. We capitalised on the unveiling of the new season of Game of Thrones and decorated the Road Show with characteristic elements of the series. We promoted the purchase of the Chromecast device by providing customers with two free months of HBO online subscription. Fans of the series who paid us a visit took photos on the throne and shared them through their social networks.
We also organised a Road Show at the European University of Madrid. The students who attended were given a chance to take a photo on the throne and upload it to Twitter with the hashtag #ChromecastHBOenUEM for the chance to enter a raffle for a Chromecast.