We worked for Equifax at the IX National Conference on Credit which took place on 22 and 23 November at the Congress Palace of Catalonia in Barcelona. Equifax was one of the major sponsors of this edition of the event, organised by CMS, and therefore enjoyed an especially prominent position at the fair.
The company used its stand to promote three of its products – Digital Dashboard, Risk Score Address and TDX. As on so many other occasions, we included a series of elements to boost the appeal of the stand. The silhouette artist was a rousing success, as was Pepper, an interactive robot which can dance, speak and play music, and which was used to hold a tablet playing a corporate video. We also gave out free company camera covers at the entrance to the auditorium.
As regards personnel, three hostesses from All Staff were recruited to help out with attendee data collection through questionnaires and goody giveaways.