Guided by NPD, a multinational market study company, we organised (together with All Staff, our agency of hostesses and event personnel) the first edition of Beauty Talks. This sectoral meeting of manufacturers and retailers from the luxury beauty industry took place on 20 July.
The event was held at the Cosentino Showroom on Paseo de la Castellana in Madrid and was attended by manufacturing managers and retailers including Puig, Guerlain, Loreal, Coty, BPI, LVMH, Shiseido, Estee Lauder, El Corte Ingles, Douglas, Sephora, Perfumerías Avenida, Persé, Maremor and Marionnaud.
This all-new event is designed to work towards building a better future for the sector, shedding light on new trends which affect it.
Under the heading “2020 Outlook”, four speakers gave their predictions on what will happen in the luxury sector over the course of the next few years through short presentations, the Beauty Talks.
• ISABEL ALONSO, BEAUTY DIRECTOR SPAIN NPD GROUP.
The changes that are coming - new market trends.
• LAUREANO TURIENZO, RETAIL INSTITUTE
The new consumer - profiles of the new consumers of luxury goods
• MIGUEL POSTIGO, PLANTA 18 FOUNDING MEMBER
The transformation of the retail industry - Key take-aways from NRF Retail’s Big Show 2017.
• SEBASTIEN ROUZE, MAX VALLEY FOUNDING MEMBER
The sale point experience. Application of new technologies to improve the consumer experience.