an experiential marketing agency
Jul 2017
en Corporate actions, Featured BankinterEventos


Bankinter commissioned us to organize and create the inaugural event of its new building at its headquarters in Alcobendas on 13 July. The campaign created for this event was based on a typographic graphic of messages "in gerund" that emphasized the values and achievements that the new headquarters transfers to the company.

Bankinter's Managing Director, María Dolores Dancausa, inaugurated the building in a ceremony attended by members of the management committee and more than 400 employees of the bank.

We rolled the entry ladder, where it could be read 'Sumando' with white letters on an orange background that also included words like 'Colaborando' or 'Transformando', among others. In the main courtyard we installed a stage with a large LED screen, in which a video was projected with a time-lapse of the work done in the new building. In addition, we designed the canvases that decorated the event with the chosen concepts.


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