This Project is something personal. Very personal.
All Staff is personal because it is like Planta 18’s child. And it’s personal because All Staff was our former staff management department and they are now on their own.
We are as proud of them as any mother watching her children grow. And, like mothers do, we say without blushing that our child is the prettiest and smartest of all.
All Staff had been a department inside our company and was now gaining independence. So the challenge was to create a corporate identity different from ours but resembling a little to mom and dad.
We chose a similar font to the one used in Planta 18’s identity, a similar color range… similar but not the same... You know what they say: like mother, like child.
Judge for yourselves: isn’t our child beautiful?